Local MLM Leads

So what do you think?

Should you be marketing your network
marketing online…or…offline?

I hope this article will tweak your thinking.

I believe the simple answer is both, all
network marketing professionals should know
how to generate leads, all the leads they can
anyway they can, but let’s examine this
question in more detail.

I believe the goal of every network marketing
professional should strive to master prospecting
in a logical, sequential order.

STEP ONE Learn how to correctly gather
Warm Market Referrals

STEP TWO Learn how to recruit in
your local market

STEP THREE Learn how to recruit
with newspaper advertising

STEP FOUR Learn how to recruit with
direct mail and postcards

STEP FIVE Learn how to recruit with
Funded Proposals

STEP SIX Learn how to recruit online

STEP SEVEN Learn how to recruit with voice
broadcasting to purchased leads

Anyone who learns the above 7 steps in a logical
sequential order will become a Master
Prospector within this industry. There are great
courses in the market place by accomplished MLM
Professionals on all of the above sections.

Now, depending on your opportunity it may make
more sense to reverse Step two Local market
and Step six online recruiting. A general rule is if
you market a service, market it online, if you market
a physical product master local market recruiting
and prospecting.

In general physical products need more explanations,
real local testimonies, and someone locally who can
answer questions, and provide exceptional customer
service. Many services are self explanatory.

From a recruiting standpoint, it is much easier
recruiting and developing a team locally than it
is all over the world. Summer Cookouts, Christmas
parties, and other group activities can bond local
members of your team and create a different kind
of dynamic that simply isn’t available when you
have team members scattered all over the world.

By focusing on building a strong local team your
organization will naturally expand. Local team members
will end up adding people from their circle of influence
on their team from multiple geographical locations,
this is a natural progression.

When your organization spreads because of
relationships it is much stronger than if you
have a group of people that meet online. Again,
some programs and make sense to market online
first, but most will grow much quicker and faster
when you follow the sequential order above.

As a network marketing professional, you should
strive to MASTER all levels of prospecting. Even
if you think you can build your team using one or
two methods, many of your team members will
need multiple methods. It is your job as a network
marketing leader to learn multiple prospecting methods
so you can you can teach your team in a logical,
sequential order.