Last night I was skimming the MLM Forums and I read this
post titled ” Crossing my Fingers I am Running an Ad on Sunday”
So, I’m running this ad on Sunday:
Home Business Opportunity
Make $500-1000 monthly
No Signup fees or gimmicks
Newspaper MLM Leads
[website link to capture page]
It cost me $60 for one day. The Sunday
readership is supposed to be 604,000 people.
How many leads do you think this will turn up?
I sure hope at least 30. Anyone care to share
experiences on newspaper advertising?
END OF POST
This was followed by many people who had never
had success running newspaper advertising, giving their
opinion and telling him what he was doing wrong.
The truth is, they are good people that are trying to
help, and most of their suggestions were right on.
Anyway, here was his follow up message after the
ad ran:
I got 3 leads and have booked one appointment.
I’m writing this off as a “stupid tax” as Dave Ramsey
would say…
I needed to know what kind of response I was going
to have and the only way to know is to give it a go…
It was $60 (though I could have gotten better returns
for the money) it’s not like it’s going to get my lights cut
off – haha.
HERE WAS MY RESPONSE
Most prospecting methods take a while to perfect.
I was personally sponsored when I answered a
newspaper ad. (I made my sponsor 1/4
million dollars over the next 3 years)
I have personally sponsored over 100 people
with newspaper ads during my time building and
kept 4 different ads rotating every week.
You can get a free report on newspaper advertising
at www.newspapersponsoring.com with a lot of
tips.
As a genral rule if you are advertising online send prospects
to a website. If you are advertising in your local market
use a phone number as Jack was saying.
Also if your paper has a BUSINESS OPPORTUNTY section
advertise there, less response but very qualified.
Don’t stop using print media, but try Thrifty Nickel and pick
up papers they are a lot less expensive and a good place to
test your ad copy.
I have proven to myself that every prospecting methods,
newspapers, direct mail letters, pull flyers, drop cards,
postcards, etc will eventually bring you a team member
that will pay for every promotion you ever do throughout
your career.
Create leads every way you possibly can. Set up an
advertising budget for your business. Then master 1
prospecting method at a time. Focus on newspaper ads
until you master it, then move on to another prospecting
method.
Master 12 or so lead generation methods, and you will
never have to worry about finding prospects again.
Running the right newspaper advertising campaigns can
provide you a predictable flow of prospects every week.
I have countless number of coaching clients and customers
that are doing this very successfully and you can too.
END OF MY RESPONSE
CREATING SYSTEMS TO PROVIDE YOU LEADS IS SIMPLE
WHEN YOU FOLLOW THOSE THAT HAVE ALREADY SUCCESSFULLY
DONE WHAT YOU WANT TO DO.
This young man would have been much better off if he had
invested in my Newspaper Sponsoring Course BEFORE he
spent $60 on the ad.
In today’s marketing world there is no need for hit and miss
mistakes. “A wise person learns from their own mistakes, but a
really wise person learns from the mistakes of others”
About a year and a half ago, I had to remind my self of this fact.
I decided to run paid Facebook Ad campaigns. If you have done
this you know how frustrating it can be getting ads approved, but
because of the targeting how profitable as well. I really became
frustrated with the entire process. In December I purchased
a Facebook Ad Course from a wise marketer. I learned his system
and duplicated it, and right now Facebook Ads are my #1 paid
source of traffic.
I love it because I can target exactly the people I am looking for
and like Google, don’t pay a penny if unless they click.
All MLM Lead Generation systems work, the secret is to duplicate
the success of others. You will never learn how to successfully
do anything reading a gob of opinions on forums, you learn like
I did.
You find someone who has done what you want to do a duplicate
their complete system. Here is the FACEBOOK AD SYSTEM, in
case you are interested.